What is SEO?
SEO or Search Engine Optimization is a set of techniques to intend to get more visitors and make a website on top rankings in search engines. Simply it is an activity to ensure more traffic on the website by raising its quality.
Why SEO is important?
SEO plays a vital role in building up:
- Credibility/ trust of the website
- Usage of website
- Relevant content
Types of SEO:
There are two types of SEO, which are:
On page SEO
On the page, SEO refers to processes within a website to improve the ranking of the website. It includes; relevant and quality content, keywords, visual attraction, website structure, user easiness. When we worked on our client, Cornerstone Healing Center, we had a lot of on page work because it was built initially on Squarespace, not WordPress.
Off page SEO
Off-page SEO refers to the set of activities performed outside to grow the number of visitors on websites such as promotion on social networking sites or link building.
Black hat SEO (unethical)
Black hat SEO is a legal but unethical set of techniques used to increase the popularity of a website by violating search engine guidelines. It is generally used by people who want quick growth of their website, they usually don’t focus on quality but only on popularity. The techniques include; keyword stuffing, doorway pages and blog spamming.
White hat SEO
White hat SEO build up an audience based on credible techniques like relevant content, link building, keywords and Meta description. It usually follows the rules set by search engines that are the way to stay for the long term.
As off page SEO are measures taken outside the actual website in order to improve ranking, including link building, promotion by social media. It plays an important role to grow up the popularity of a website by using backlinks and promotion methods to attract users to find relevant content of their choice in search engines.
Off page SEO Techniques
In order to gain popularity and high ranking of your website, you must have to use some techniques. Let check them out.
Social Networking Power
By using social networking power to gain popularity and to catch the attention of the audience to content of their choice is one of the most effective techniques of off page SEO. Facebook, Linkedin, Twitter, Instagram, and Google+ are most popular to share content to a large number of people within no time. It helps to promote your website and to bring people to your content.
Blog and Forum marketing helps you to build up your online reputation. It can be done just by commenting on blogs and forums relevant to yours and adding up your site link that helps search engines to get over your website.
By sharing Photos and videos on relevant sites like Pinterest and Youtube along with your website link can help to bring more people on your site.
Search Engine Submission
Always submit your site on most notable search engines like Google, Bing, etc., to get more audience.
Question and Answer
Make an attempt to give clear answers to questions that are related to your website content on the most popular question answers sites like Quora and Yahoo. Add a link with an answer to get visitors on your website for details.